Facebook might be the biggest name in social media, but that doesn’t mean it’s the only one. Since there isn’t a one-size-fits-all platform, there are trendier options such as Instagram and Snapchat, with a burgeoning millennial base to choose from.
Marketing automation was once a technology reserved for mega corporations and enterprise-level businesses. Nowadays, if you’re a small MSP or IT business owner, you’d have to be crazy to pass up all that marketing automation has to offer. If you haven’t already implemented this wonderfully profitable technology, read up on the five best reasons to […]
Being a great MSP with a wide range of services you can offer to prospective clients is only part of the way to grow your business. Knowing how to harness the power of Internet marketing is the other, which is why we’re taking a look at 5 popular SEO and Social Media tactics happening now.
It’s astounding how celebrities manage to amass millions of followers and gain thousands of likes for posting a photo of their shadow. Companies of all sizes would go crazy for that kind of exposure, but rarely do their wishes get granted. But not all hope is lost, start small and take baby steps with the […]
Most people are still impressed when they see a LinkedIn profile with 500+ connections. It gives that person authority in their industry and shows they’re a valuable member of the business world. In other words, 500+ connections can help sell you and your business.
We in the MSP / IT industry think that what we do is straightforward so talking technical language is acceptable - right? Wrong........... clients and prospects don't understand what the majority of technical language means and so you have to take a different angle.
Having direct access to customers is a gold mine for MSP’s and with the increasing popularity of live video services it’s just a matter of deciding what to broadcast. The strategies for live broadcasting are very different than pre-recorded video and it’s important to reevaluate how you’ll present company information in this medium.
It can be hard for MSP's to find time for productive marketing, but if you could find a way to create a simple and focused campaign that could be re-used then would that be valuable ?
In this blog I look at how a single issue campaign, security as an example, can be created using a well crafted landing page on your website, a simple-to-complete contact form and BulkBuffer which is a tool for uploading 25 pre-written security tweets drawing focus to the page.
For most MSP's its marketing which appears at the top of most 'I need help with this' list. Their business is running well in terms of day-2-day challenges and so its time to grow...... but how to do that with limited time in the day and limited resources ?
Well what you should NOT do is start a campaign and then give up after a few weeks as that will offer no return at all.