Investing in customer relationship management (CRM) software is absolutely essential for small- and medium-sized IT/MSP businesses that want to up their sales performance. It helps you understand clients, tailor your marketing efforts, help spend limited marketing budgets wisely and much more.
We in the MSP / IT industry think that what we do is straightforward so talking technical language is acceptable - right? Wrong........... clients and prospects don't understand what the majority of technical language means and so you have to take a different angle.
How can MSP’s improve their relationships with clients and become a real member of their clients team - not just ‘the IT guy or guys’ ?
One of the biggest worries for MSP’s after client acquisition is client retention. Many MSP’s work hard to find, support and onboard a new client but then feel that the hard work is over.