[V-Blog] : MSP Operations – benefits of attending MSP events

[V-Blog] : MSP Operations – benefits of attending MSP events

In advance of the @CompTIA_UK #UKCCBham16 Birmingham conference, I was thinking about those MSP's who look at their diary and think "I don't have the time" or maybe "what's in it for me?". You may be surprised at the value which comes from attending events in our industry

In this blog I discuss the value in attending MSP / IT industry events, the benefits to you and the opportunities which can arise from such activities.

[V-Blog] : Social Media Marketing – create a Twitter campaign

[V-Blog] : Social Media Marketing – create a Twitter campaign

It can be hard for MSP's to find time for productive marketing, but if you could find a way to create a simple and focused campaign that could be re-used then would that be valuable ?

In this blog I look at how a single issue campaign, security as an example, can be created using a well crafted landing page on your website, a simple-to-complete contact form and BulkBuffer which is a tool for uploading 25 pre-written security tweets drawing focus to the page.

[V-Blog] : MSP Marketing – improve your call to action

[V-Blog] : MSP Marketing – improve your call to action

Getting visitors to your website is great, but if they do nothing while there its a waste of a possible opportunity. In this video we look at how to improve your 'Call to Action' in order to more effectively convert visitors into enquiries.

Using a combination of shorter text copy, action verbs and a clear call to action can help increase the number of visitors who move onto the next stage of your sales funnel and get in touch.

[V-Blog] : MSP Operations – reducing the cost of support

[V-Blog] : MSP Operations – reducing the cost of support

For most MSP's there comes a time when they see costs increasing and revenues remaining static. There appears to be little scope for fee increases with clients, yet their costs of labour, time, RMM and related services keeps going up. How can MSP's seek to reduce costs and increase profits ?

Many MSP's operate on a fixed fee model, providing support for clients at a flat fee each month based on the volume of IT hardware and users.

[V-Blog] : MSP Marketing – its a process, not an event

[V-Blog] : MSP Marketing – its a process, not an event

For most MSP's its marketing which appears at the top of most 'I need help with this' list. Their business is running well in terms of day-2-day challenges and so its time to grow...... but how to do that with limited time in the day and limited resources ?

Well what you should NOT do is start a campaign and then give up after a few weeks as that will offer no return at all.