Blog

[V-Blog] : Social Media Marketing – create a Twitter campaign

[V-Blog] : Social Media Marketing – create a Twitter campaign

It can be hard for MSP's to find time for productive marketing, but if you could find a way to create a simple and focused campaign that could be re-used then would that be valuable ?

In this blog I look at how a single issue campaign, security as an example, can be created using a well crafted landing page on your website, a simple-to-complete contact form and BulkBuffer which is a tool for uploading 25 pre-written security tweets drawing focus to the page.

Social Media Marketing – 7 Twitter tactics to get more retweets

Social Media Marketing – 7 Twitter tactics to get more retweets

Managing your MSP company’s Twitter account can be tricky. You have a lot of brilliant things to say in under 140 characters but the problem is getting more eyes on your tweets. What’s worse is that there are other companies competing with you to grab that attention.

[V-Blog] : MSP Marketing – improve your call to action

[V-Blog] : MSP Marketing – improve your call to action

Getting visitors to your website is great, but if they do nothing while there its a waste of a possible opportunity. In this video we look at how to improve your 'Call to Action' in order to more effectively convert visitors into enquiries.

Using a combination of shorter text copy, action verbs and a clear call to action can help increase the number of visitors who move onto the next stage of your sales funnel and get in touch.

[V-Blog] : MSP Operations – reducing the cost of support

[V-Blog] : MSP Operations – reducing the cost of support

For most MSP's there comes a time when they see costs increasing and revenues remaining static. There appears to be little scope for fee increases with clients, yet their costs of labour, time, RMM and related services keeps going up. How can MSP's seek to reduce costs and increase profits ?

Many MSP's operate on a fixed fee model, providing support for clients at a flat fee each month based on the volume of IT hardware and users.

MSP Operations – Reduce the cost of support – Internet Security

MSP Operations – Reduce the cost of support – Internet Security

How can MSP’s reduce the cost of support by implementing internet security tools like OpenDNS which reduce or remove the impact of poor user understanding ?

For MSP’s the clue is in the title - you’re a provider who is managing a wide variety of services - but importantly most MSP’s are proving these services at a flat monthly or per user cost, so you don’t have the scope to charge additional fee’s unless in extreme situations.

MSP Relationships – How to go from “the” IT company to “our” IT company

MSP Relationships – How to go from “the” IT company to “our” IT company

How can MSP’s improve their relationships with clients and become a real member of their clients team - not just ‘the IT guy or guys’ ?

One of the biggest worries for MSP’s after client acquisition is client retention. Many MSP’s work hard to find, support and onboard a new client but then feel that the hard work is over.

MSP Operations – Are end users the weak link in IT Security?

MSP Operations – Are end users the weak link in IT Security?

MSP’s take time and effort to put solutions in place which reduce the risk from Internet borne threats such as SPAM, viruses, malware and spyware, but its often the case that end users can be the most likely reason for a security breach. Users who are unclear on the correct procedure for handling a suspicious email or on how to best move data between colleagues may inadvertently cause you, the MSP, to invest hours of time resolving an avoidable problem.

[V-Blog] : MSP Marketing – its a process, not an event

[V-Blog] : MSP Marketing – its a process, not an event

For most MSP's its marketing which appears at the top of most 'I need help with this' list. Their business is running well in terms of day-2-day challenges and so its time to grow...... but how to do that with limited time in the day and limited resources ?

Well what you should NOT do is start a campaign and then give up after a few weeks as that will offer no return at all.