[V-Blog] : MSP Marketing – sell the vision, not the technology

[V-Blog] : MSP Marketing – sell the vision, not the technology

We in the MSP / IT industry think that what we do is straightforward so talking technical language is acceptable - right? Wrong........... clients and prospects don't understand what the majority of technical language means and so you have to take a different angle.

In this blog I discuss selling the vision and not the technical solution, using language that the client or prospect understands and working to ensure that you project yourself as a higher value MSP, not just a commodity seller.

 

Referenced links from the video

None

Related content from the video

Link to MSP Wingman Blog : MSP Marketing - Its a process, not an event

Your Suggestions

If you would like me to talk or write about a specific topic, just complete the form below








  • This field is for validation purposes and should be left unchanged.