We in the MSP / IT industry think that what we do is straightforward so talking technical language is acceptable - right? Wrong........... clients and prospects don't understand what the majority of technical language means and so you have to take a different angle.
In this blog I discuss selling the vision and not the technical solution, using language that the client or prospect understands and working to ensure that you project yourself as a higher value MSP, not just a commodity seller.
Referenced links from the video
Related content from the video
Link to MSP Wingman Blog : MSP Marketing - Its a process, not an event
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